What is the difference between an agent and a manager in the film industry?
What is the difference between an agent and a manager in the film industry
And what percentage do they take from their work
- Something BlueLv 64 months agoFavourite answer
Simply put: A manager represents the screenwriter/director/producer and an agent represent the work/script.
The agent enters the picture only if and when there's an offer on the table, like a potential sale or a job. The manager helps their client land that offer/sale or get in rooms for the purpose of taking pitch meetings, general meetings, job opportunities etc. and in general make contacts to get ahead. The manager is like the middleman. They're basically people with a lot of connections in the industry. Since this industry is based on connections, one cannot do much, or anything, business wise, if they don't have a lot of strong connections - also of their own.
Usually, you can't just get an agent because they never accept unsolicited submissions. Agents don't look for new clients. So more often than not it's the manager who refers their client to an agent if and when they're ready for one. A lot of management companies don't accept unsolicited submissions either, so it's on the writer/director/producer to figure out a way to get one OR get plenty of connections of their own. Since an agent represent the client's work, if one gets an agent before or without getting a manager, they're pretty much on their own. Meaning, they need to find their own way into rooms in an industry where it's all about referrals and recommendations.
Most managers and agents take 10%. However, sometimes they take 15%, mosly agents. They're only paid if their client makes a sale/an option or lands a gig.
If you're asking about talent representations, about actors, the %s are the same. The difference between a talent agent and a talent manager is actually the opposite. The agent represents the actor, they get them auditions and opens doors. The manager only enters the picture when the actor is already someone. They're responsible for things like booking talk shows, interviews, PR, etc.
It's worth mentioning that no type of rep does all the work for their client. At the end of the day it's the client's responsibility to network, to look for job opportunities and auditions, to find a way into rooms... Getting a rep, which is difficult as it is, does not mean you'll get any of the above or that it's the final push of a struggling artist.