The problem with that question is that people will answer based on their own political leanings. The best way to really answer that question without the political attachments is by isolating the moral aspects of Trump from everything else, including the political, celebrity, commercial/capitalist ventures, etc. - You also have to consider what you personally think qualifies as 'good moral standards' - Some people may value kindness, honesty or empathy. Others may value ambition, wealth or status.
The best way to really answer this question objectively, is by asking another question: - "Would you be proud of your son or daughter if they developed the same moral values as Donald Trump?"
I'm not asking if you would be proud if your son/daughter became president, had a reality TV show, or a commercial worth through property etc. - What I am asking is that you picture your son/daughter having the same behavioral traits, opinions, conduct and attitude as Donald Trump. Imagine them at school, or church, or interacting with other people on a day-to-day basis.