Hi. First time answerer. It is a pleasure and honor.
To me, it's meaning is analogous to "hearing but not listening"
In other words, I am looking at something with my eyes, but I am not seeing it.
An example for a man too might be this: I see the exterior beauty of this woman, but I am not looking within, to see the beauty of her heart, her spirit. I am clearly missing the boat. My eyes are wide shut.
The ironical thing about the above scenario is once, if ever, a man is able to discern this, and truly open his eyes, her exterior radiates even more beauty than before.